Hi, I'm Vikram Kumar
Digital Marketing Specialist in SEO & PPC
I help brands grow with data-driven SEO and performance marketing strategies that generate real business results.
I help brands grow with data-driven SEO and performance marketing strategies that generate real business results.
I am a Digital Marketing Specialist focused on SEO, PPC and performance marketing strategies. I help businesses generate quality leads and improve marketing ROI using data driven campaigns.
Years Experience
Campaigns Managed
Ad Spend Managed
SEO done right is a compounding asset. I run technical audits, fix what’s holding you back, and build a content strategy that captures buyers at every stage - so organic traffic becomes your most predictable growth channel.
Most ad accounts waste 40-60% of budget on the wrong audiences and wrong bids. I rebuild the campaign architecture from keyword structure to ad copy to bid strategy - so Every rupee has a measurable job to do.
Most businesses guess what their customers search. I map intent using SEMrush, Ahrefs, and Google Keyword Planner to find the exact phrases buyers use when they’re ready to act - then build your content and ads around those moments.
Traffic without conversion is just noise. I A/B test landing pages, CTAs, and ad messaging to find the version that actually converts - so the budget you’re already spending starts working harder, not just harder to justify.
A great ad sending people to a weak page is money left on the table. I build pages around message match, load speed, and trust signals - structured so every visitor knows exactly what to do next and actually does it.
Gut feel is expensive. I set up GA4 with custom goals and events so you see the full picture - which channels drive revenue, where buyers drop off, and what to do about it - with data precise enough to make decisions on.
Google Ads is the most powerful intent-capture tool in marketing - when it’s built right. I run campaigns optimised for CPL and ROAS targets across every format, with the structure that prevents budget leakage and the reporting that proves it.
Meta and Instagram are precision lead machines when the audiences, creative, and funnels are aligned. I build Facebook and Instagram campaigns with segmentation and creative testing that fill your pipeline with people who are already interested.
Google Search Console tells the story most businesses never read. I fix crawl errors, improve click-through rates, and track keyword positions week over week - turning raw data into a clear roadmap of what to build, fix, and prioritise next.
SEMrush and Ahrefs in the right hands reveal the exact opportunities your market is sleeping on. I use them for competitor analysis, backlink strategy, rank tracking, and content gap identification - turning competitive intelligence into a growth plan.
Vanity metrics are comfortable. Looker Studio dashboards I build show clients exactly what their campaigns are delivering - revenue, leads, cost, trends - so every conversation is grounded in reality and every decision is faster to make.
Full-funnel SEO built for lead generation - not just rankings. Includes technical site audit, keyword mapping by buyer intent, on-page optimisation, content briefs, and monthly performance reporting via Google Search Console and GA4.
End-to-end Google Ads and Meta Ads management - from campaign architecture and ad copy to bid strategy and weekly optimisation. Focused on reducing cost per lead while scaling qualified conversions.
Paid + organic lead generation campaigns built around your ICP. I handle the full setup: landing page structure, audience targeting, ad creative direction, and conversion tracking - so you can measure actual CPL, not just clicks.
GA4 setup, conversion tracking, and Looker Studio dashboards tailored to your business goals. You'll know exactly which campaigns, keywords, and channels are generating leads - and what to cut.
Industry: Finance
Fintech lending on Google Ads is brutal - average CPCs of ₹40-80 and CPLs routinely crossing ₹150-200.
View Case StudyE-Commerce / Fashion
Filsrich launched with a brand-new domain in competitive Indian fashion e-commerce.
View Case StudyIndustry: Finance
Paisalo needed loan leads at scale with a ₹1L/month budget - competing against fintech brands spending ₹2-5L/month.
View Case Study"We were generating leads at ₹180-200 CPL before he took over. Within 3 months he restructured the entire campaign - tighter ad groups, better keyword intent, weekly search term reviews - and our CPL dropped to under ₹50. On a ₹2 lakh monthly budget, that kind of efficiency compounds fast."
Marketing Manager ·Redial Solutions Pvt Ltd
"We launched a new fashion e-commerce site and had zero organic traffic - literally zero. Vikram built the SEO strategy from scratch: technical fixes first, then keyword mapping, then content. By month 6 we were at 1,000+ organic visitors a month without spending a rupee on ads. For a new domain, that's faster than I expected."
Founder ·Filsrich India Pvt Ltd
"Our budget was ₹1 lakh a month - smaller than most of our competitors. Vikram made it work harder than I thought possible. Negative keyword hygiene, intent-focused targeting, proper ad scheduling - we ended up at ₹48 CPL and 10,000+ leads over the campaign. Brands spending 3x our budget weren't getting these numbers."
Marketing Manager ·Paisalo digital limited
For Google Ads, I typically recommend a minimum monthly ad spend of ₹30,000-₹50,000 to generate enough data to optimise effectively. For Meta Ads, ₹15,000-₹25,000/month is a workable starting point. My management fee is separate from your ad spend. I'll always recommend a budget based on your specific goals and industry - not a one-size-fits-all number. (Ads ke liye minimum ₹30,000-₹50,000/month ka budget Google Ads mein recommend karta hoon, taaki data milta rahe aur campaigns ko optimise kar sakein.)
PPC (Google Ads, Meta Ads): You'll typically see data and initial results within the first 2-4 weeks. Meaningful optimisation and cost reduction usually happens by month 2-3. SEO: Organic rankings take longer - expect 3-6 months to see significant movement, depending on your domain authority and competition. But the results compound over time and don't stop when you stop spending. I'm always upfront about timelines. If I don't think SEO will move fast enough for your goals, I'll tell you - and recommend paid campaigns first.
No reputable SEO or PPC professional can guarantee specific rankings or lead volumes - and anyone who does is misleading you. What I do guarantee: transparent reporting every week, clear documentation of every change I make, and campaigns built on proven frameworks rather than guesswork. My case studies show the kind of results I consistently produce - and I'll tell you honestly if I think I can help your business before we start.
For paid media: Google Ads (Search, Display, Performance Max), Meta Ads (Facebook + Instagram), and Google Shopping. For SEO: On-page optimisation, technical SEO, and content strategy. I use SEMrush, Ahrefs, Screaming Frog, Google Search Console, and Looker Studio. I don't spread thin across every platform. I go deep on the channels that will actually move the needle for your business - and I'll tell you which ones those are in our first call.
Let’s discuss how I can help you generate more leads and increase ROI.
Free 15-min call · No commitment required · Responses within 24 hoursLet's talk about your SEO, paid campaigns, or both. I reply to every message within 24 hours.