Case Studies

Campaigns that
moved the needle.

Three real campaigns. Exact budgets, exact results, exact methods. Decide for yourself.

70,000+
Total leads
generated
₹4-6
CPC achieved
in fintech
0→1K
Organic visitors
in 6 months
₹1Cr+
Ad spend
managed
Case Study 01 · Google Search Ads · Fintech

Lendingkart - 60,000+ Leads
at ₹45-50 CPL in Competitive Fintech

Google Search Ads Fintech / Loan Products Lead Generation 14 Months
Monthly Budget
₹2,00,000
60,000+
Total Leads
Generated
₹4-6
CPC
(Industry avg: ₹40-80)
₹45-50
Cost Per Lead
Maintained
14 mo.
Consistent
Delivery
The Challenge

One of India's most expensive ad markets

Fintech lending on Google Ads is brutal - average CPCs of ₹40-80 and CPLs routinely crossing ₹150-200. Lendingkart needed consistent loan lead volume over 14 months without letting costs spiral. Most competitors were spending more and getting worse results.

What Was Done
  • Campaigns segmented by loan type (personal, business, MSME) to raise Quality Scores
  • Tightly themed ad groups to improve relevance and reduce CPC organically
  • Weekly search term reviews - eliminating irrelevant traffic before it burned budget
  • Ad copy tested continuously to improve CTR and Quality Score simultaneously
  • Daily budget managed across ₹2L/month to prevent overspend and maintain delivery
📌

The insight that drove the result: Most fintech advertisers bid broadly on "loan" and "instant loan" - which inflates CPCs for everyone. By targeting granular, bottom-of-funnel intent ("MSME business loan Delhi", "working capital loan apply") and improving Quality Scores, CPC dropped to ₹4-6 while competitors paid 10-15x more for the same clicks.

Case Study 02 · SEO · E-Commerce

Filsrich.com - Zero to 1,000+
Organic Visitors in 6 Months

Organic SEO E-Commerce / Fashion New Domain 6 Months
Paid Traffic Used
₹Zero
0
Starting Monthly
Organic Traffic
1,000+
Monthly Visitors
at Month 6
6 mo.
Time to Consistent
Organic Traffic
100%
Organic - No
Paid Promotion
The Challenge

A new website Google doesn't know exists yet

Filsrich launched with a brand-new domain in competitive Indian fashion e-commerce. Zero domain authority, zero backlinks, zero indexed pages. The goal: build consistent organic traffic from scratch within 6 months - without spending a rupee on ads.

What Was Done
  • Full technical SEO foundation: site architecture, crawlability, Core Web Vitals, indexing
  • Keyword research mapped to buyer intent - informational to transactional funnel
  • On-page optimisation across every category and product page
  • Content strategy targeting low-competition long-tail fashion keywords first
  • Internal linking structure built to pass authority across the site efficiently
📌

The insight that drove the result: A new fashion site competing for "buy jeans online" is fighting brands with 10-year-old domains. The strategy was to target specific, answerable long-tail queries first - build Google's trust incrementally - then expand to broader, higher-volume terms as domain authority grew. Patience plus precision compounds.

Case Study 03 · Google Ads · Fintech

Paisalo Digital - 10,000+ Loan Leads
at ₹48 CPL on Half the Budget

Google Ads Fintech / Lending Lead Generation ₹1L/month
Monthly Budget
₹1,00,000
10,000+
Total Leads
Generated
~₹5
CPC
Achieved
₹48
Cost Per
Lead
₹1L
Budget - Half of
Larger Competitors
The Challenge

Maximum leads on half the budget of bigger players

Paisalo needed loan leads at scale with a ₹1L/month budget - competing against fintech brands spending ₹2-5L/month. Every rupee had a job to do. There was no room for broad targeting, wasted clicks, or slow optimisation cycles.

What Was Done
  • Spend concentrated exclusively on high-intent, bottom-of-funnel keywords
  • Aggressive negative keyword lists built and maintained weekly to eliminate budget waste
  • Ad scheduling optimised to peak application hours - protecting budget from low-intent periods
  • Landing page messaging aligned precisely to ad copy for higher conversion rate
  • Bid strategies A/B tested - manual CPC vs smart bidding - to find the lowest CPL
📌

The insight that drove the result: A smaller budget enforces better discipline. By refusing to spend on anything above the bottom of the funnel and obsessing over negative keyword hygiene, Paisalo achieved ₹48 CPL - matching brands with 2-3x the spend. Efficiency isn't a constraint. It's a competitive edge.

Have a campaign
problem worth solving?

These results came from specific strategies, not guesswork. If you have a real brief, let's talk about what's actually achievable.

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